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6 June 2026

Data Privacy 101: Understanding Wyndham’s EU–U.S. Data Privacy Framework Commitments

Protecting your personal information should feel effortless when you travel. That’s why understanding Wyndham’s EU–U.S. Data Privacy Framework commitments matters—especially if you’re a TRYP by Wyndham Aruba guest. These commitments, backed by United States Federal Trade Commission (FTC) oversight, outline how cross-border data is handled and the clear paths you have to ask questions, exercise rights, and resolve concerns.

In this guide, you’ll learn what the EU–U.S. Data Privacy Framework (DPF) is, what Wyndham has committed to, how those promises protect you, and the practical steps you can take to manage your privacy.

What is the EU–U.S. Data Privacy Framework?

The EU–U.S. Data Privacy Framework is a program administered by the U.S. Department of Commerce that establishes rules for transferring personal data from Europe to the United States. At a high level, it’s designed to ensure organizations receiving data in the U.S. protect it in line with defined Principles and provide people with accessible ways to raise and resolve privacy concerns.

Wyndham complies with the EU–U.S. Data Privacy Framework, the UK Extension to the EU–U.S. DPF, and the Swiss–U.S. DPF. Wyndham has certified that it adheres to the applicable Principles for personal data received from the European Union, the United Kingdom, and Switzerland. If there is any conflict between Wyndham’s Privacy Notice and the DPF Principles, the Principles govern.

Wyndham’s EU–U.S. Data Privacy Framework commitments at a glance

Wyndham’s commitments under the DPF translate into concrete protections and clear accountability:

What these commitments mean for you

Commitment What it means for you
Adherence to DPF Principles Your data transferred under the DPF is handled according to defined standards that govern collection, use, sharing, and access rights.
FTC oversight There’s real accountability: a U.S. regulator can investigate and enforce Wyndham’s compliance with DPF obligations.
Cooperation with DPAs/ICO/FDPIC You can seek help from European, UK, or Swiss authorities if a DPF-related concern is not resolved directly with Wyndham.
Onward transfer accountability Vendors acting on Wyndham’s behalf must protect your data appropriately; Wyndham may be held responsible if they don’t, subject to DPF rules.
Binding arbitration option A last-resort mechanism exists to resolve certain disputes that remain unresolved after other channels.

How Wyndham protects your information more broadly

Beyond the DPF, Wyndham’s Privacy Notice outlines additional safeguards and choices that apply to guests, including those at TRYP by Wyndham Aruba:

Your privacy choices and rights with Wyndham

Wyndham provides multiple ways to exercise privacy rights and control how your information is used.

Access, correction, deletion, objection, portability, and appeal

How to submit a privacy request (verification details)

When submitting a request, be prepared to provide verification details that match information on file:

Contact Wyndham to submit requests:

Authorized agents

You may designate an authorized agent to act on your behalf by sending a written and signed authorization letter with both your and your agent’s contact details to:

Managing data sharing, marketing, and cookies

With whom Wyndham may share your personal information

In accordance with its Privacy Notice and applicable law, Wyndham may disclose personal information to:

Subject to your preferences (which may include consent), Wyndham may also license, sell, or otherwise share personal information with selected third parties for compensation for their or Wyndham’s business purposes. Once shared, that information may become subject to the third party’s privacy practices.

Practical takeaways and tips

Use these steps to make the most of Wyndham’s privacy protections and your choices:

  1. Start with the Privacy Notice: For a full overview of practices and policies, review the TRYP by Wyndham Aruba Privacy Policy: https://tryparuba.com/privacy-policy
  2. Use the right channel for your request: For access, correction, deletion, portability, or objection, contact privacy@wyndham.com or 1-866-554-1236.
  3. Include verification details: Provide the email, full name, residential address, phone number, and (if applicable) your Wyndham Rewards number that match what Wyndham has on file.
  4. Set your cookie preferences: Use the Cookie Consent tool in the website footer to adjust analytics and advertising cookies.
  5. Leverage opt-out signals: If you use Global Privacy Control, Wyndham will honor supported opt-out preference signals for your current browser and device.
  6. Manage marketing easily: Unsubscribe via any marketing message or contact the privacy team to adjust your preferences.
  7. Know your frequency limits: Plan your Right to Know requests—up to two within a 12‑month period.
  8. Consider authorized agents when needed: If someone will act for you, send a signed authorization letter to Wyndham’s Legal Privacy address.
  9. Escalate thoughtfully: If a DPF-related concern remains unresolved, contact the appropriate DPA/ICO/FDPIC; binding arbitration may be available in certain cases.
  10. Safeguard minors’ data: Wyndham’s Services are not directed to individuals under 18; avoid submitting minors’ personal information.

Conclusion: Your data, your choices—backed by clear commitments

Wyndham’s EU–U.S. Data Privacy Framework commitments—certification to DPF Principles, FTC oversight, cooperation with European, UK, and Swiss regulators, onward transfer accountability, and an arbitration backstop—add a strong layer of protection for TRYP by Wyndham Aruba guests. Coupled with practical rights and easy-to-use controls, you have clear ways to access, manage, and safeguard your information.

Have questions or ready to make a request?

Take control of your privacy today—review your settings, submit a request if needed, and travel with confidence.